01:28 Building a Successful Blog | |
Everyone, from friends and co-workers to parents and distant acquaintances, seems to be blogging these days. Let's be honest: if you're going to treat blogging as writing about your passions in hopes of making money, you're probably going to be disappointed. With a high probability, as soon as you see that you are not getting the results you want, you, like 60% of other bloggers, will stop blogging. However, if you are serious about learning how to start a blog to work online and earn real money, read the information below carefully. The first step is to buy WordPress hosting and a paid domain name. I recommend Bluehost, they helped me a lot in growing my blog so that I can earn over $2.5k per month. 1. Focus on Building a Personal Brand If you're not a great writer yet, don't worry. You don't have to strive to be the "next Dovlatov" to build your personal brand on the Internet. In a blog, you should write as you speak in life, because your main motto here is to influence the actions of others. Being a blogger means sharing your story with the world and not being shy about showing the events of your life. Here's what my Our Story page looks like: As you can see, on the home page, I'm not talking about any success in business or what I'm good at - it's mostly just photos of my travels When you show yourself to be real, it is easier for you to build relationships with your subscribers and quickly increase your authority in the chosen thematic niche. By the way, influencers in niche niches are in high demand these days. According to statistics, since 2013 the influence of influencers in marketing has grown more than 90 times. As an example of a product, take a look at the pages of our Philippines Travel Guide: Contents of the guide Page from the guide Here are the main steps that helped me, and therefore will help you to turn a blog into a personal branding tool. 2. Choose a profitable niche Follow your dream, write about what your heart burns with, and the money will come to you Unfortunately, this does not work. I have many hobbies - squash, fishing, long-distance travel. If I had to write on any of these topics on a regular basis, without seeing the result - readers or income, I would simply waste all my time. The advice above is not only incorrect, but also ineffective. Recognition and feedback is what we all need, regardless of profession. And focusing only on your passions without a business plan is a bad way to launch a project, because it is unlikely to create your credibility, gain fame and generate income. So instead of focusing primarily on your passions and hobbies, start with a business approach. First, choose your thematic niche based on market factors. When it comes to blogging, start by picking a niche that you're good at, but make sure there's a decent amount of search volume on Google and Yandex, respectively, in the marketplace. For example, if you're trying to enter the internet marketing niche, don't blog about "Internet Marketing". This is too broad a concept. Instead, start with a narrower approach, such as medical center SEO, B2B content marketing, or Instagram. Choose a narrower niche. Become the #1 expert in a small niche with an audience that you fit right in. Then you can expand it and work in other related niches. Ultimately, your niche needs the potential income of its audience. How much money is your target audience willing to spend? When you're selling something, it's best to target high-quality B2B audiences that can sell for $300 or $500. And, after all, money and recognition fuel human passion more than just a “Thank you very much” in an email. Focus on High-Quality Consulting Once you've positioned yourself as an expert in your industry, the first step to monetizing and earning online income is selling high-quality consulting services. Remarkably, in B2B consulting, you don't need a lot of traffic to make money. This is a simple formula that reflects the situation at the time you started blogging: The blog will remain "unvisited" until you apply the knowledge of search engine optimization (SEO). Here's how traffic, links, and audience potential are related: Low traffic * High price = High traffic * Low price traffic. Sign up for my 7 day email course to get detailed knowledge about blogging with the right guest posting strategies. The knowledge gained will help you start earning passive income in 5 months, not 5 years. Free Download Checklist for Starting a Blog in 2022 la you must position yourself as a high-class consultant. Make sure you focus on turning your visitors into business customers and providing a quality service to them. Next, act as not just a blogger, but a leader. Hire writers to write guest posts instead of creating everything yourself, focus on sales from the start, and realize that you can quickly become successful if you work hard. To recap, focus on consulting to begin with, then use the revenue generated to fund your blog and speed up guest content writers. As traffic grows, your income will go to passive sources such as affiliate marketing, digital products, and online courses. | |
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